Social media marketing strategies are a must regardless of your type of business. Brands need an online presence to raise awareness within their audience.
Social media marketing is the right tool for building connections with your ideal client. Considering the amount of time people spend attached to their phones, it is no surprise that marketing has migrated to social networks. Now, with the addition of easy-to-purchase buttons, these platforms developed into the main priority of digital marketing.
In recent times, organic video content has been deemed necessary in all marketing strategies. Through social media, brands improve awareness and loyalty, but lately, video is the one shaping emotional connections with audiences and even achieving better customer service experiences.
Before buying a tripod for shooting your TikTok videos, you better determine your marketing plan. Review your current strategy and analyze how (if) to improve it with video content.
Goals
The first step to a consistent social media marketing plan is setting your goals straight.
Are you looking for new audiences? Promoting a new product? Depending on your goal, the tactics may vary, and the way to approach media, copywriting, and SEO change drastically.
Goals help you efficiently stay on track. Just make sure your goals are S.M.A.R.T. (specific, measurable, attainable, relevant, and time-bound).
Strategy
Video is the asset that every platform encourages the use of, but even so, the type of video must change accordingly. Think about what platform your target audiences use the most, and what kind of content would hook them.
Know that Facebook isn't just for aunts, Instagram is a long way from the #FoodPorn days, and TikTok is not only for Zoomers dancing in their rooms. Each platform has built a marketplace for almost any business to be relevant.
You have a clear goal for your social media marketing. The next step is to choose which social media platform is appropriate to implement the strategy. While having a presence on social media is essential, it has to be the right platform for it to produce the results you are looking for.
Tactics
Here is where the brand comes to play. Sticking to the brand manual, think of various forms of social media content.
Can you rely on your brand voice, or would you need to join a trending topic to be noticed? Is influencer marketing the choice for you? Should you be shooting footage or making animated videos?
There are undeniable tactics that will always work. Giveaways get you more followers for a brief time, hashtags make you visible in your chosen niche, and influencers give your brand credibility and work as a brand voice.
Social media changes constantly, but video marketing is far from a passing trend. Including audiovisual content in your strategy, especially on social networks, proves the easiest way to accomplish your purpose.
Defining goals, planning strategies, and selecting tactics for your social media marketing shouldn’t be hard. It’s a matter of knowing exactly what you want and applying it to the right platform.