Video marketing used to reign in the late hours of the night. There are still channels dedicated to infomercials full of new products targeted at people staying at home and still love calling to buy.
An evolution of these formulas is present in modern marketing, but the base (sales, sales, sales!) is still there. In fact, HubSpot State of Marketing Report of 2021, shows that video is the number one format marketers used in their content strategy in 2021.
Many types of video marketing content can fit different purposes. Here are some of the most commonly used.
Product/ Service Showcase
If you want to show people how to use your product correctly, the benefits of your service, or the navigation for your software, a demo video is ideal. It's marketing passing as a tutorial.
Include all the pertinent information about what you offer. Any perks your service brings to the customer’s life, a particular hack your product doubles as, or any special promotions you have, engage the viewer to your brand.
Clickbait videos
Use the news in your favor. You can use trends to link your video marketing strategy to what is happening in the real world.
By crafting a narrative that reflects your clients' struggles and presents how your service or product solves these struggles, you engross potential customers with a sentimental approach.
Staying true to the brand's voice, and involving yourself in the content your audience is consuming helps them comprehend the benefits of choosing you.
Animations
Well-thought-out animations can reduce the cost of production, and improve the understanding of the product. Show graphics, metrics, and texts in a way that grabs attention.
Usually used to show hard-to-grasp services or abstract products, this type of video is perfect for keeping audiences up to date.
Portfolio
Companies can offer more than one product or service. Showing case studies of work with past projects establishes trust and assures the client that all the options you offer can solve their problem.
With testimonials videos, the viewer is better aware of the challenge you can overcome. Let your previous clients speak about how you satisfy their business needs.
Live Streams
Put a face to your brand. Engagement rates go high when people can relate to a human on the other side of the screen.
Take 20 minutes up to an hour of your time to Livestream to your audience. Make an announcement, answer questions, or establish a conversation with followers.
Immersive videos
Whether it be a 360º video, virtual or augmented reality, an intense video experience is a more advanced form of marketing. Ideal for the showcase of new products, the best time for this content is during events.
While the basics of video marketing are simple, success lies in the details.